I HAD MY FIRST POP UP! HERE'S HOW IT WENT.
Updated: Jan 1, 2022
The Rikki Lee Agency made her debut on Ohio State University's campus with a headshot raffle!
Why didn't anyone tell me just how complex creating a pop up store is.
Well, I am here to tell you that this was not easy! But the general consensus after the event was that my table looked really good!
“I came over to look at your table because it just looks so good!”
I couldn't believe it! I knew that I wanted a more modern spin on a bohemian feel with the use of crates, chalkboards, and a more neutral color palette. My favorite part was the DIY picture frames and the cheese board that I used as the perfect little stand for my iPad.
Create Outside the Box
I set a budget for no more than $150 to setup and even be in this event. To set up a booth was $30 alone, so in total I think I spent around $100 to setup for this popup. I knew that I wanted my table to stand out because that is a direct reflection of how I deliver for my clients. The Rikki Lee Agency is a creative solution for businesses, creative solopreneurs, and much more.
Because I knew I needed this table to turn out amazing with such a small budget and a quick turnaround time, I resorted to creating my own pop up signs. I went to Etsy and purchased a few customizable flyers for my customers to scan to pay, view my pricing list, and also get my social media. I then reached out to Brittany Styles to create a small balloon garland for the front of my table and she absolutely killed it!
“First impressions are everything!”
The balloon garland definitely was a show stopper which helped me get as many raffle sign ups as I did. If you plan to host a successful pop up I definitely recommend printing your prices, social media, payment barcode, and using some sort of freebie or raffle to get their information. For example, I offered a $5 raffle ticket to win a free headshot session. Not only did I have plenty people sign up, I had enough to cover the cost of the actual headshot session.