Who Is That Girl?
Hello there! I'm Rikki Lee, aka "that girl".
I am a full-time college student at The Ohio State University, content creator, and CEO of The Rikki Lee Agency, an all-in-one creative consulting solution for solopreneurs, permalancers, and small businesses that plan to be big.
But believe it or not, I didn't always take up space like this. I was once shy. I allowed the criticism of others as well as my own imposter syndrome to get in the way of me showing up in all of my God-given glory. It wasn't until the age of 16 or 17 that I truly became comfortable in my own skin. I always felt like I was too much or not enough. In social settings, I felt too dark, too thick, too loud, and too much. In academic settings, I felt invisible and constantly overlooked.
But the day I picked up my iPhone in the summer of 2015 and created the "Welcome To My Youtube Channel" video I began exercising freedom. My channel was my way of blazing a new path for myself or dare I say, a new lane. The road was very long and traveled alone for much of the journey but I knew I had God by my side. He would sprinkle moments of joy through comments of women affirming that there was something unique about my content. He didn't know it (He's God surely He knew it) but it kept me going so thank you!
Consistency is something I've always struggled with. But Youtube was that one thing that I could never seem to walk away from. I walked away from my dream of being a professional dancer. I walked away from thoughts of being an award-winning recording artist. Heck, I even walked away from the thought of being an entertainment lawyer but the idea of being a media personality never left my mind. I knew through not only my words but also my example that I could lead a generation of women closer to their purpose.
Had you told me that on July 25th of 2021, I would inspire thousands of women to live a more, joyous fulfilling life through my 60-day "Becoming That Girl" series on TikTok, I probably would have looked at you crazy. But God did! He used me as a vessel and has implanted every big idea that I've had since the start of my Youtube channel. Now, we have curated a community of over 80,000 people that desire to live a more fulfilling and purposeful life.
When I pioneered the movement to becoming that girl, it wasn't to showcase the materialistic things. It was to remind us--especially black women--that joy can be found and or fabricated all around you. It's the little choices you make on a day-to-day basis that curate your reality. I chose to romanticize my reality instead of continuing to dread in my present and romanticize the future.
That girl is present. She is full of breathe and continues to inhale blessings and exhale abundance.
I am not where I am today without the help and encouragement of the thousands of women that share this garden with me. They watered my soil when I was discouraged. They planted seeds of certainty when I was unsure. And most of all, they believed in me when I myself didn't realize my potential and for that, I am forever grateful. I am also forever indebted to both my sister and my mom who were the first to invest in my dreams. Without them, I would've quit a long time ago.
But to answer your question, that girl is not a singular person. She is a culmination of the beings that have invested, prayed, uplifted, and motivated her to become the women she is now. And she is me.
I am currently a full-ride scholarship recipient studying Business Marketing with double minors in Professional Writing and Entrepreneurship & Innovation at The Ohio State University. With over 5 years of experience (and counting) in marketing, my passion for curating spaces and visibility for the minority extends far beyond the classroom. Currently, I serve as the President of the Black Advertising & Strategic Communications Association and as the VP of Marketing & Communications for the Undergraduate Society of Black Leaders.
Outside of my college campus, I have comprised a worldwide community of over 85,000 women with impressions exceeding 4 million in 2022 alone with my feel-good motivational content that spans across Youtube, Instagram, TikTok, and my five-star rated podcast That Girl Radio.
As the host of That Girl Radio, I mainly focus on demystifying the challenges of designing a life worth living. Through candid conversations at the intersection of faith, womanhood, and success I provide my listeners with the tools to become the best version of themselves, aka “that” girl.
In 2023, I launched That Life Planning, a digital stationery brand to aid in designing the life of your dreams. With a variety of digital planners, finance trackers, and wellness journals, I have helped hundreds of women take autonomy over their day to day.
I have received many accolades for my confluence both online and in the Ohio State University community, including receiving an Outstanding First-Year Student Award, the Alpha Kappa Alpha Theta Chapter’s Black Girl Magic Award, and a $5000 business grant from Delta Sigma Theta’s 2021 Business Pitch Competition.
My vision is to help women realize their God-given potential and begin taking up space through my faith and passions for community and digital storytelling.